The Yeti Cooler: Proving Anything Can Be Trendy With The Right Marketing


Steve Martin joked that he’d like to hire the person who is in charge of PR for the eclipse. If they weren’t available, I think the next best person might be the PR person for Yeti coolers.

I don’t have a Yeti cooler and I don’t care if I ever have one. I have that attitude because it’s a cooler. A cooler either works to keep my ice cold overnight or it doesn’t. At this point in my life, I’m not willing to pay a premium for a couple of hours of extended life for my ice cubes. It’s weird to me how people now want to advertise that they use this brand of cooler. I see hats, shirts, bumper stickers, mugs and the like every time I venture out into public that suggests that owners of Yeti coolers are a proud bunch. I don’t get it.

Maybe I’ll try something along those lines though to see what all of the fuss is about? Marissa and I received a blender nearly 22 years ago for our wedding. She makes smoothies with it today and it still seems to serve its purpose well. I think it might be a Kitchen-Aid brand. If I get some time this afternoon, I may contact the folks at Kitchen-Aid to see if I can get some swag for my car and to spice up my wardrobe? If that doesn’t work out, maybe I’ll do some promotion of those styrofoam disposable coolers you can buy at convenient stores – as I’m sure they could use a little random and spontaneous product love and appreciation, too.

The possibilities seem endless here. Anyway, continue to enjoy the heck out of your Yeti coolers, people! While you’re doing that, I’ll be over here mocking you behind your backs.

(Disclaimer: if you are reading this and you’re my friend who owns a Yeti cooler with matching outfit and bumper stickers, I’m not talking about you. You are cool and it’s the other people who are ridiculously enthusiastic about everyday household items that I’m making fun of here.)

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